Cement major

For a Cement major, facing the business challenges of:

• Inability to drive sales volumes, assign sales target and ensure closures
• Weak communication channel– at the right point of time and in appropriate frequencies
• Inadequate recognition of achievers

Program Strategy:

• A sales oriented and engagement initiative with scientific target setting and close monitoring
• Creative & frequent engagement initiatives that take the program beyond the transactional.
• A dedicated member service hotline for listening to, understanding grievances and speedy redressals

Results:

• 12% growth in Sales
• Member retention and growth in key tiers- Legend, Megastars, Superstars and Stars
• Growth in frequency of months transacted
• Churn from program (through downgrade) arrested at 15% vis-a-vis 25% in previous year