Leena Basrur
Leena BasrurCMD
An industry stalwart, over the last 25 years Leena has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries.

Leena is a PG in Statistics from Mumbai University. She has been a Jury Member at Cannes Direct and at the Loyalty Summit 2017. Leena became the Managing Director of DIREM Mumbai in 2005 and oversaw its transition into Direxions in 2007. Today it is India’s largest, most successful and most experienced loyalty and Customer engagement agency.

She is also Vice Chairman of the InterDirect Network with agency members from over 33 countries across the globe.

Kaustubh (Kas) Nabar
Kaustubh (Kas) NabarDirector Technology, Analytics and Digital
Kas heads analytics and oversees the technology and immersive interactive assets that stimulate human interactions.

He has worked in marquee banks like Citibank, Barclays and HSBC and brings to bear his extensive experience of product management, corporate strategy, operations and technology.

He enables our clients to truly understand their customers, and connect with them in highly relevant ways. He is a mechanical engineer from Mumbai university and is an alumnus of the Indian Institute of Management, Bangalore.

Ashish Merchant
Ashish MerchantStrategy and Customer Experience
Ashish Merchant has been a marketing professional and a business leader for the last 25 years. He has lived and worked in Dubai for 3 years, the USA for 8 years, and since 2006 has been a marketing consultant in India with a focus on Loyalty Programmes, CRM, Market Research, Direct and Digital Marketing. Ashish has served brands that include Western Union Financial Services, Pantaloons, Flipkart, Godrej, Raymond, Kodak, Metro Shoes, Ranbaxy, Nerolac Paints, and Deutsche Bank.

For 8 years (2015 through 2023), Ashish was the vice-chairman of the Aga Khan Foundation India, and was also the President of the AKDN Council for India. Ashish has an MBA from the University of Rochester, New York (2000), a one-year post-graduate diploma in Advanced Business Analytics from the IIT-Mumbai (2010), and a one-year post-graduate diploma in Market Research and Analytics from MICA (2020).

Suvendra Mukherjee
Suvendra MukherjeeVice President – North & East
A Capricorn’s tenaciousness is Suvendra’s hallmark. He joined Direxions, erstwhile DIREM in 2004, and leads the Kolkata branch.

Suvendra’s ability to understand the complexity of a client’s business and develop solutions that deliver ROI and reduce costs is remarkable. Suvendra started his career with the banking industry in 1995 with The Bank of Rajasthan. He switched to advertising at Enterprise Nexus Direct, Kolkata, working on accounts like P&G and Jenson and Nicolson. He chose Direct Marketing and joined Lodestar Marketing Solutions, Kolkata, managing the accounts of Toshiba Copier, Lafarge and ABP. Schooled at Assembly of God Church School, Kolkata and a Commerce Graduate from Calcutta University, Suvendra enjoys both listening and singing folk music and rustic country music.

Naresh Kumar
Naresh KumarVice President, IT
Curious. One word that describes Naresh, who has over 18 years of experience in Technology development, Web, Desktop Application and Mobile technologies. Naresh has 9+ years of experience in technology support in the Rewards and Loyalty space. He has built loyalty products for CRM, PRM & ERM space. Before Direxions, Naresh worked in Mobinius as a VP – Technology where he developed cross platform & native mobile applications. Naresh also worked as a MR/CISO for ISO 9001 and ISO 27001 when he was DGM- IT with Accentiv.

Naresh holds B.S. from BITS Pilani and MBA from Ulyanovsk State University (ULSU), Russia.

Louis C K
Louis C KVice President -Data Center Operations
Armed with a B.A. Economics, Diploma in Computer Science and a disposition to find solutions, Louis’s expertise lies in Database Architecture, Data Processing, Data Security, Customer Service, Networking, Oracle DBA, SQL and the Cloud Environment. With over 26 years of experience, Louis is the quintessential Mallu. Loves a drink, politically aware, passionately dispassionate.