About Us

We are, and have been, loyalty specialists since 1989, so it’s not surprising that we believe we are good at delivering end to end solutions. We are a collective of
thinkers and doers, explorers, problem solvers and agents of change. Having helped more than 100 clients to increase customer profitability and optimise their
customers’ experiences by applying analytics and insights to every interaction, we have been able to circumnavigate the loyalty maze and point the way to
success for our clients. Through data driven insights and behavioural drivers coupled with a genuine respect for people, we have proven the value of loyalty
in business for our clients. We evolve, we reinvent, but never waver from this purpose. From Loyalty Consulting, Customer Engagement, Channel Loyalty, Analytics,
Digital CRM, Mobile Loyalty, Rewards and Recognition, we offer the widest spectrum of loyalty services. We passionately prove that building relationships with our client’s customers works.

Leena Basrur
Leena BasrurDirector
An industry stalwart, over the last 25 years Leena has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries.

Leena is a PG in Statistics from Mumbai University. She has been a Jury Member at Cannes Direct and at the Loyalty Summit 2017. Leena became the Managing Director of DIREM Mumbai in 2005 and oversaw its transition into Direxions in 2007. Today it is India’s largest, most successful and most experienced loyalty and Customer engagement agency.

She is also Vice Chairman of the InterDirect Network with agency members from over 33 countries across the globe.

Keith Wiser
Keith WiserDirector
Keith is viewed by many as the father of direct marketing in South Africa. He was a founding member of SA’s first direct marketing agency, The AdCo, in the early eighties.

He was a member of the Board of the Direct Marketing Association for many years. Keith has been a senior judge at the DMA’s Assegai Awards every year since their inception.

He writes on a regular basis for magazines and journals in SA, the UK and the USA. He is also a most welcomed speaker at marketing conferences in South Africa and overseas.

Keith was voted SA’s Direct Marketer of the Year in 2008. In 2009 Keith was inducted into the DMA Hall of Fame.

Contact Us
88-C, DGP House
Old Prabhadevi Road
400 025
Telephone + 91 (22) 610 63665
Fax + 91 (22) 610 63666
Email: info@direxions.com

Contact Us
1ST Floor
Galaxy House
42 Homestead Road
Telephone + 27 (11) 080 8500
Fax + 27 (86) 633 4280
Email: info@direxions.com