Our Areas of Expertise
- Loyalty Consulting
- Loyalty Audit
- Loyalty Design and Deployment
- Customer Engagement
- Channel loyalty
- Influencer Marketing
- Advanced Analytics
- Digital CRM
Our consultants and senior management teams have in-depth experience across multiple industries and have launched over 95 loyalty and relationship marketing programmes targeted at customers, channels and influencers.
Our Loyalty programs work across all relevant touchpoints, media and channels of communication and are designed to allow for the constantly changing dynamics in the marketplace.
• Plans are afoot to renovate but you are wondering where to start
• Your program is underperforming or not meeting objectives
• Your program performance is unclear or difficult to assess
Direxions has developed a proven audit methodology that covers all program elements including infrastructure, analytics, financials, CVP, operations, creative, compliance, decision support and risk.
Direxions offers complete multi-channel business solutions that leverage segmentation to design appropriate stimuli, campaign execution and ongoing measurement and reporting. Direxions also offers reward services to ensure last mile delivery of the promise to customer.
Our data-driven channel intelligence, sophisticated analytics, industry experience combined with our experience in developing channel-centric strategies, has brought us in partnership with some of the best brands in diverse verticals like Infrastructure, BFSI, FMCG, Mobiles and Lubes.
Profiling, segmentation, churn models, predictive modelling, response analysis—these are just a few of the constructs we use to build razor-sharp insights. The end result is a suite of solutions that deliver highly engaging content and offers, creatively rendered for maximum impact.
We develop your digital Loyalty Stategy and implement it through well-designed responsive websites and highly engaging mobile apps.