Project Description
For a Lubes Major, we influenced the influencer!
Objective:
Primary: To engage with mechanics and ensure advocacy for the Lube major.
Secondary: To redefine the loyalty program experience to ensure hassle free program participation
The Insight:
Ease- every step of the way. From enrolment, to transaction tracker, redemption, query resolution
Strategy:
Keep the complexity in the background. Make it really simple for the mechanic to enrol, engage, earn, redeem and become loyal. No tiers.
Results:
- Nearly a lakh of mechanics enrolled in the program
- Feedback from mechanics enrolled in the CEEC program:
- 84% members found the program relevant or extremely relevant
- 100% members were happy with the benefits and choice of reward
- 96% members will recommend the program to peers ( Net Promoter score)