Project Description

For a Lubes Major, we influenced the influencer!


Primary: To engage with mechanics and ensure advocacy for the Lube major.

Secondary: To redefine the loyalty program experience to ensure hassle free program participation

The Insight:

Ease- every step of the way. From enrolment, to transaction tracker, redemption, query resolution


Keep the complexity in the background. Make it really simple for the mechanic to enrol, engage, earn, redeem and become loyal. No tiers.


  1. Nearly a lakh of mechanics enrolled in the program
  2. Feedback from mechanics enrolled in the CEEC program:
  • 84% members found the program relevant or extremely relevant
  • 100% members were happy with the benefits and choice of reward
  • 96% members will recommend the program to peers ( Net Promoter score)