Project Description

For a Lubes Major, we influenced the influencer!

Objective:

Primary: To engage with mechanics and ensure advocacy for the Lube major.

Secondary: To redefine the loyalty program experience to ensure hassle free program participation

The Insight:

Ease- every step of the way. From enrolment, to transaction tracker, redemption, query resolution

Strategy:

Keep the complexity in the background. Make it really simple for the mechanic to enrol, engage, earn, redeem and become loyal. No tiers.

Results:

  1. Nearly a lakh of mechanics enrolled in the program
  2. Feedback from mechanics enrolled in the CEEC program:
  • 84% members found the program relevant or extremely relevant
  • 100% members were happy with the benefits and choice of reward
  • 96% members will recommend the program to peers ( Net Promoter score)