Project Description

For a Cement major, facing the business challenges of:

  • Inability to drive sales volumes, assign sales target and ensure closures
  • Weak communication channel– at the right point of time and in appropriate frequencies
  • Inadequate recognition of achievers

 

Program Strategy:

  • A sales oriented and engagement initiative with scientific target setting and close monitoring
  • Creative & frequent engagement initiatives that take the program beyond the transactional.
  • A dedicated member service hotline for listening to, understanding grievances and speedy redressals

Results:

  • 12% growth in Sales
  • Member retention and growth in key tiers- Legend, Megastars, Superstars and Stars
  • Growth in frequency of months transacted
  • Churn from program (through downgrade) arrested at 15% vis-a-vis 25% in previous year