Vinayak Deshpande
Vinayak DeshpandePrincipal Consultant, Advanced Analytics, Special projects
Vinayak is a post graduate in Statistics from Mumbai University with first rank. Post dedicating six years in academics as a professor in Statistics, Vinayak founded ‘Sankhya Consultancy’ in 2003. Vinayak has over 10 years of rich experience in executing, managing, and delivering assignments in business analytics.

His diversified client portfolio of banks, insurance companies and top pharmaceutical companies in India and abroad, has deeply sharpened his analytical abilities.

Vinayak possesses strong skills in exploratory analysis and simulation based methods providing invaluable support to clients from design to final reporting.

Smita Khot
Smita KhotSenior Vice President- Delhi and Special projects
Focussed and motivated. Smita Khot, an MBA from Narsee Monjee Institute of Management Studies- Mumbai, is a loyalty and CRM professional, who understands the principles and best practices of loyalty marketing.
Smita spent her early years at Shoppers’ Stop and at Direxions. She then set up her own consulting business and today heads the Delhi branch of Direxions. A keen believer in building relationships, Smita always ensures that Client management is more than just successful campaigns and delivering on KPIs logistics, its about planning, processes and most importantly people.
Donna Kher
Donna KherVice President, Account Management
Multi-talented, Multitasker. Donna Kher, with over 12 years in Direxions is a true blue Direxionite having gained all her work experience at Direxions. An MBA in marketing from Chetana Insitute of Research and Management Studies- Mumbai, Donna believes in building profitable relationships for her clients and delivering value to their business. She has worked on diverse businesses ranging from Castrol, Kaya, BPCL, ICICI Bank Home Loans to Conde Nast, Levi’s, Madura Fashion and Lifestyle etc.
She is also a certified Digital Marketing professional from the Institute of Direct Marketing , United Kingdom. Passionate about CRM, Digital Marketing, and being ROI driven, Donna leads the Mumbai and Bengaluru team in account management.
Donna also finds time to indulge in baking and hopes to try her hand at a Culinary institute of repute.
Nikhil Bhagwat
Nikhil BhagwatVice President, Account Management
Auto lover and sports enthusiast. An electronics graduate, Nikhil joined Direxions in 2013 after stints with leading CRM agencies such as iContract and Wunderman. His clients included stand-alone loyalty programs ranging from Allen Solly, Louis Philippe and Van Heusen to Enamor and TVS Motors across Industry sectors such as Retail, Automotive, Apparel and FMCG as well as coalition loyalty programs – Payback (India). He also launched the first multi-currency coalition loyalty program in the Middle East (Amber, U.A.E) and was its program manager for 3 years.

At Direxions he is responsible for the growth of key strategic business in Mumbai. In his spare time he enjoys a game of Tennis and long drives.

Naresh Kumar
Naresh KumarVice President, IT
Curious. One word that describes Naresh, who has over 18 years of experience in Technology development, Web, Desktop Application and Mobile technologies. Naresh has 9+ years of experience in technology support in the Rewards and Loyalty space. He has built loyalty products for CRM, PRM & ERM space. Before Direxions, Naresh worked in Mobinius as a VP – Technology where he developed cross platform & native mobile applications. Naresh also worked as a MR/CISO for ISO 9001 and ISO 27001 when he was DGM- IT with Accentiv.

Naresh holds B.S. from BITS Pilani and MBA from Ulyanovsk State University (ULSU), Russia.

Louis C K
Louis C KVice President -Data Center Operations
Armed with a B.A. Economics, Diploma in Computer Science and a disposition to find solutions, Louis’s expertise lies in Database Architecture, Data Processing, Data Security, Customer Service, Networking, Oracle DBA, SQL and the Cloud Environment. With over 26 years of experience, Louis is the quintessential Mallu. Loves a drink, politically aware, passionately dispassionate.
Alice Mathan
Alice MathanSenior Vice President, New Business Development
An IMT Ghaziabad alumnus (MBA), Alice‘s varied experience at Oglivy and Mather, McCann Erickson, Contract Advertising, iContract and Direxions, believes in walking the talk. With skills and experience in Account Management, Integrated Marketing and Loyalty marketing, she has worked on diverse programs ranging from Shoppers Stop, Jet Privilege, ICICI Bank Home Loans to Intel, Unilever Tata AIG demonstrating the power of engagement.

With a right brain -left brain balance, Alice loves to peel the layers to discover the person and build long lasting relationships. She enjoys watching crime thrillers and watching children at play.

Suvendra Mukherjee
Suvendra MukherjeeBranch Manager, Kolkata
A Capricorn’s tenaciousness is Suvendra’s hallmark. He joined Direxions, erstwhile DIREM in 2004, and leads the Kolkata branch.

Suvendra’s ability to understand the complexity of a client’s business and develop solutions that deliver ROI and reduce costs is remarkable. Suvendra started his career with the banking industry in 1995 with The Bank of Rajasthan. He switched to advertising at Enterprise Nexus Direct, Kolkata, working on accounts like P&G and Jenson and Nicolson. He chose Direct Marketing and joined Lodestar Marketing Solutions, Kolkata, managing the accounts of Toshiba Copier, Lafarge and ABP. Schooled at Assembly of God Church School, Kolkata and a Commerce Graduate from Calcutta University, Suvendra enjoys both listening and singing folk music and rustic country music.