Vivek Basrur

Vivek Basrur founded DIREM in 1989 with a simple tenet – the right combination of people, processes and technology will enable us to deliver powerful solutions to our client’s challenges and opportunities.

Vivek, was a man who had great vision and foresight. The entire DM fraternity held him in high esteem for his invaluable contribution to the industry. 16 years of his hard work has resulted in his dream of Direxions being a leader in the relationship marketing business.

His passion for DM and relationship marketing took him to international fronts as well, where his involvement with international DM agencies led to Direxions being the only agency in the India region to be nominated to the InterDirect Network (a network of international direct marketing agencies, where only one agency per country can be a member). For two successive years, Vivek was chosen to be on the jury for the prestigious Advertising and Film festival held at Cannes.


At the first DMAI convention held in 2012, in Mumbai, the DMAi Hall of Fame honoured our founder the late Mr. Vivek Basrur with the posthumous Lifetime Achievement Award in Direct Marketing.