“When we wanted to launch our loyalty program, we explored various options available in the market in addition to Direxions. We found that not only is Direxions the first in this space, they continue with their lead by ensuring continued thinking on how to support organizations on this journey. Their focus on engagement is really very interesting as it brings about a new dimension, which is outside the transactional part of the business. It has been an interesting journey till now and we look forward to partner Direxions.”

Siddhartha Jain,
Perfetti Van Melle India

“We worked with Direxions for launching certain Channel-specific programs. The keen eye for detail, insight generation processes and the integrity of data management systems, were on the dot. The support team and the accompanying operational set-up was quick to address any issues and ensure a seamless continuum of Channel Management. Direxions continues to provide strategic inputs to our Channel Strategy.”

Himmat Singh,
Nestlé India