George’s early professional career was with Unilever’s food business in India and in the United Kingdom. George left Hindustan Lever Limited in 1998 to complete two successful assignments in restructuring distressed businesses in India. As Director for the Adam’s confectionery division of Warner Lambert India, George successfully restructured a business that had suffered substantial losses after an unsuccessful change in sourcing strategy. George took up an assignment as the Managing Director and Chief Operating Officer of BPL Soft Energy businesses. In this assignment too, a loss making business was brought to profits in two years.
Between 2002 and September 2011, George was a Partner at India Value Fund Advisors and was involved in some of the most successful “buy and build” investments of the fund.
George left India Value Fund Advisors in September 2011 and founded CapAleph Advisors India Private Limited, managing investments in companies that are engaged in Emerging Consumption Trends.
Armed with a Fellowship from IIM Ahmedabad and a Master’s in Economics, and a Bachelor’s in Statistics, Avinash has a CSR side to him as well. Along with being an Independent Director at Direxions, Avinash is also a Director at Spak Orgochem (India) Pvt. Ltd, visiting faculty at T.A. Pai Management Institute, Manipal, resource person in Livelihood Training at PRADAN, New Delhi, advisor to various SME firms on strategic issues, trustee at the National Small-holder Poultry Development Trust and at Jalvardhi Pratishthan.
Time spent enjoying music, reading literature and viewing theatre is considered therapeutic.
Leena is a PG in Statistics from Mumbai University. She has been a Jury Member at Cannes Direct and at the Loyalty Summit 2017.
Leena became the Managing Director of DIREM Mumbai in 2005 and oversaw its transition into Direxions in 2007. Today it is India’s largest, most successful and most experienced loyalty and Customer engagement agency.
She is also Vice Chairman of the InterDirect Network with agency members from over 33 countries across the globe.
He has worked in marquee banks like Citibank, Barclays and HSBC and brings to bear his extensive experience of product management, corporate strategy, operations and technology.
He enables our clients to truly understand their customers, and connect with them in highly relevant ways. He is a mechanical engineer from Mumbai university and is an alumnus of the Indian Institute of Management, Bangalore.